Brand Manager , Digital Marketing - Marketing & Communications

Brand Manager , Digital Marketing - Marketing & Communications

Location:

Singapore

Central

Work Type:

Permanent

Salary: 

3800 to 4500

• MNC
• Involved in SEO/ SEM, marketing database, email, social media and display advertising campaigns
• Involved in various aspects of Digital Marketing

Responsibilities:

1. Support the Marketing Manager in the development of the National & Regional Brand Marketing Plans, within the category plan guidelines, to meet company goals.

2. Work with the multifunctional team to implement the plan in the market place and monitor performance of the support plans.

3. Support the Brand Marketing Plan development and deployment.

4. Undertake daily administrative tasks to ensure the functionality and coordination of the department’s activities

5. Generate and execute marketing campaigns across social media platforms such as Twitter, Facebook, Instagram, YouTube etc - Design, build and maintain our social media presence

6. Generate reports for digital marketing campaigns using data-based analytics tools and also presenting this data in an easy to understand format

7. Assist in the brand’s day to day operational activities including monitoring of brand performance on a monthly and quarterly basis.

8. Source advertising opportunities and place adverts as appropriate to the product or service

9. Conduct market research and analyze consumer rating reports/ questionnaires

10. Design and oversee ad layouts, (work with marketing agencies, internal creative designer or freelance graphic designers) bundle pack labels/ designs etc.

11. Write copy and content for marketing material

12. Liaise with media, printers and publishers as required and manage the production of marketing materials such as leaflets, flyers, posters and newsletters, including e-newsletters and DVDs

13. Work with BTL vendors for effective and efficient deployment and work closely with sales and regulatory teams

14. Manage the nuts and bolts of e-commerce business – translations/ providing images/ deciding on promotions and managing mechanics.

15. Prepare and deliver promotional presentations and sales force training

16. Write marketing literature (brochures, press releases etc) to augment the company’s presence in the market

17. Be the single point source for all customer complaints

18. Plan and execute all digital marketing, including SEO/ SEM, marketing database, email, social media and display advertising campaigns

19. Measure and report performance of all digital marketing campaigns and assess against goals

20. Identify trends and insights, and optimize spend and performance based on the trends

21. Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate

22. Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

23. Lead marketing projects from the frontline

Requirements:

• Candidate must possess at least a Bachelor’s degree in Marketing/ Business Management or equivalent
• At least 4 - 5 years of working experience in marketing and in the Pharmaceutical industry preferably in healthcare supplements.
• Proven working experience in digital marketing
• Have good understanding of marketing principles
• Demonstrable experience leading and managing SEO/ SEM, marketing database, email, social media and/ or display advertising campaigns
• Demonstrate the ability to multi- task and adhere to tight deadlines
• Have good knowledge of market research techniques and databases
• Well- organised with a customer- orientated approach
• Excellent knowledge of MS Office
• Highly creative with experience in identifying target audiences and devising campaigns that engage, inform and motivate
• Strong analytical and data- driven thinking

Interested candidates who wish to apply for the advertised position, please click on “Apply Now”. Alternatively, you may email us an updated copy of your resume (Attn: KNY)

We regret that only shortlisted candidates will be notified.

Job Code: KNY

Email Address: [email protected]

EA Licence No: 01C4394, REG No : R1658439

Reference Number:

517000

Contact Details:

63189603

Profession:

Marketing & Communications > Digital Marketing

Company:

PERSOLKELLY Singapore