Digital Marketing Manager - Marketing & Communications

Location:

Singapore

Central

Work Type:

Permanent

The Digital Marketing Manager is a key strategist and marketer who works closely within the Marketing Services team, to provide digital marketing expertise for the company

He/She reports into the Sales and Revenue function as the Digital Marketing function, drives top line direct revenue through the company’s proprietary website.

Responsibilities:

• Social Media Work closely with Sales, Revenue, Marketing and PR, managing appointed social media agencies to raise global brand awareness, and increase customer engagement on our social media channels.
• Drive/craft relevant social media initiatives in tandem with the property stakeholders, and provide social media guidance/support to the regional property teams.
• Experienced with Facebook ads manager and campaign optimizing strategies.
• Digital Marketing Work closely with Head of Digital Marketing to evolve digital marketing strategy, and provide analytical and executional support of Owned, Earned and Paid media.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROAS and KPIs).
• Identify trends and insights, and optimize spend and performance based on the insights
• Collaborate with internal teams to create landing pages and optimize user experience
• Evaluate emerging technologies for hotels

Job Requirements:

• Bachelor in Business, Marketing or equivalent
• Minimum 5 years of experience in content planning; ideally with proven working experience in digital marketing for Hotels
• Understand revenue management principles for hotels
• Familiar with major social media platforms like Facebook, Instagram, Twitter, Wechat, Weibo and LinkedIn.
• Familiarity with social listening tools like Digimind or ReviewPro is a plus
• Good understanding of database marketing & social media is a bonus.
• Content Management System (CMS) knowledge is a plus
• Experience with paid social advertising campaigns
• Experience with lifestyle journalism/web publishing is advantageous
• Able to understand and analyse social media metrics to determine success of campaigns
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools such as Google Analytics
• Working knowledge of HTML, CSS, and JavaScript development and constraints

Interested candidates who wish to apply for the advertised position, please click on “Apply Now”. Alternatively, you may email us an updated copy of your resume (Attn: STV).

We regret that only shortlisted candidates will be notified.

Job Code: STV

Email Address: [email protected]

EA License No.: 08C2893, REG No: R1109889

Reference Number:

516259

Contact Details:

[email protected]

Profession:

Marketing & Communications > Digital Marketing

Company:

Capita Singapore