Assistant Manager/Senior Executive, Marketing (Postpaid)

M1 Limited


Full time


Apr 3

Job Responsibilities

  • Help analyse Segment ARPU and Revenue data from different customer cohorts including Sales, Churn, In-base customer movements
  • Assist in developing insights and suggest recommendations to increase Revenue and ARPU of existing base
  • Create revenue enhancement propositions to be use by segment team to target segment cohorts
  • Work towards introduction of new services expanding customer usage and subscription revenue
  • Analyse campaign performance against KPIs and seek out insights to support decision making to Scale, Pivot or Stop campaigns
  • Work closely with Data Science and Reporting team to create data/propensity models
  • Build dashboards for Revenue and ARPU reporting
  • Key Performance Indicators:
  • Gross Revenue target achievement as per AOP
  • Incremental ARPU target as per AOP
  • New Revenue target as per business plan

Job Requirements

  • Degree graduates in Business, IT, Marketing or Accountancy with interest in driving commercials
  • Analytical and creative
  • Minimum 3 years' experience in Data Analysis, Customer Lifecycle Management, or Product / Segment Marketing
  • Experience working in marketing technologies and telco an advantage
  • Knowledge of Tableau, Simple Coding / Scripting would be a plus

Additional Information

Career Level

Senior Executive


Bachelor's Degree, Post Graduate Diploma, Professional Degree

Years of Experience

3 years

Job Type


Job Specializations

Sales/Marketing, Marketing/Business Dev, Digital Marketing

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