Job Responsibilities

• Help analyse Segment ARPU and Revenue data from different customer cohorts including Sales, Churn, In-base customer movements
• Assist in developing insights and suggest recommendations to increase Revenue and ARPU of existing base
• Create revenue enhancement propositions to be use by segment team to target segment cohorts
• Work towards introduction of new services expanding customer usage and subscription revenue
• Analyse campaign performance against KPIs and seek out insights to support decision making to Scale, Pivot or Stop campaigns
• Work closely with Data Science and Reporting team to create data/propensity models
• Build dashboards for Revenue and ARPU reporting
• Key Performance Indicators:
• Gross Revenue target achievement as per AOP
• Incremental ARPU target as per AOP
• New Revenue target as per business plan

Job Requirements

• Degree graduates in Business, IT, Marketing or Accountancy with interest in driving commercials
• Analytical and creative
• Minimum 3 years' experience in Data Analysis, Customer Lifecycle Management, or Product / Segment Marketing
• Experience working in marketing technologies and telco an advantage
• Knowledge of Tableau, Simple Coding / Scripting would be a plus

Additional Information

Career Level

Senior Executive

Qualification

Bachelor's Degree, Post Graduate Diploma, Professional Degree

Years of Experience

3 years

Job Type

Full-Time

Job Specializations

Sales/Marketing, Marketing/Business Dev, Digital Marketing