Senior Brand Executive

Job Description

• Support in planning, building and maintaining all digital marketing activities
• Conceptualize, plan and initiate digital and social media campaigns through working with various digital agencies and in-house graphic designers
• Launch optimized online adverts through Google Adwords, Facebook to increase brand awareness
• Measure and report performance of all digital marketing efforts
• Support in SEO efforts (keyword, image optimization etc.)
• Acquire insight in online marketing trends and keep our digital marketing strategies up-to-date
• Support in branding efforts such as promotional activities, print advertisements, events, point-of-sales marketing etc.
• Create, direct and monitor product launch thematic advertising, advertorial, editorial approval and joint promotion with media partners and third parties.
• Co - work with respective trade channels for promotional mechanism, special offers, instore display and POS materials.
• Monitor competitor's activities and data analysis, as well as current market performance and trends.

Requirements

• 1 - 2 years of relevant marketing working experience in healthcare / personal care in the FMCG industry
• Experienced in managing a marketing budget and/or creative agency
• Knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
• High initiative and result-driven
• Analytical minded
• Pro - active hands on team player with excellent interpersonal skills
• Able to work under pressure to meet deadlines

Juliana Lin Yuzhen (R1879595)

Manpower Staffing Services (S) Pte Ltd

EA Licence No. 02C3423

Lin Yuzhen, Juliana License No. 02C3423 Personnel Registration No. R1879595