Manager / Senior Manager, Brand & Marketing - Marketing & Communications

Location:

Singapore

Central

Work Type:

Permanent

• Analyzes the positioning of each brand among the company portfolio ensuring unique value proposition and brand distinction.
• Manage respective brands including their respective visions, DNA, desired guest experiences, targeted guest profile.
• Manages and maintains each brand presentations and dashboards to be used by selected departments.
• Analyzes the positioning of each brand among the company portfolio ensuring unique value proposition and brand distinction.
• Manage respective brands including their respective visions, DNA, desired guest experiences, targeted guest profile.
• Manages and maintains each brand presentations and dashboards to be used by selected departments.
• Monitors market trends and competitors’ activities to identifies opportunities and possible challenges.
• Craft individual guest journeys composed of brand signatures that are specific to each brand and branded touch points.
• Integrates relevant rewards touch points within the brand guest journeys.
• Works closely with Customer Relation team to assess guest satisfaction, relevance of brand signatures and touch points and if adjustments are required.
• Work in collaboration with departments and clusters on the development of the brand specifications sheets to ensure guidelines are relevant and have a positive impact on the performance of the brands and on the company.
• Engage with other departments to support immersion and facilitate deployment within the network.

Requirements

• Minimum a degree in Marketing or Business discipline with at least 5 years of branding and marketing work experience.
• Analytical and result driven.
• Able to contribute to the Brand team with new ideas and projects.
• Good stakeholder management skills.

Interested candidates who wish to apply for the advertised position, please click on “Apply Now”. Alternatively, you may email us an updated copy of your resume (Attn: LSM) or contact our office at +65 6709 3555 for a confidential discussion. We regret that only shortlisted candidates will be notified.

Job Code: LSM

Email Address: [email protected]

EA License No.: 01C4394

#SGUnited

Reference Number:

517978

Contact Details:

6709 3555

Profession:

Marketing & Communications > Branding

Company:

Persolkelly Singapore